Personalization Glossary

We've demystified some of the most common terms in personalization. Select a term in the list below for definitions and more helpful content.

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A

A/B Testing Average Order Value (AOV)

B

Bayesian Testing

C

Cart Abandonment Churn Rate Command-Line Interface (CLI) Conversion Rate (CVR) Conversion Rate Optimization (CRO) Customer Centricity Customer Lifetime Value (CLV)

D

Data Visualization Developer Toolkit

E

Ecommerce Optimization

G

Gross Profit Formula

I

Inventory Management

L

Loyalty Programs

M

Machine Learning (ML) Merchandising Multi-Armed Bandit Multivariate Testing (MVT)

O

Omnichannel Personalization One-to-One Marketing

P

Personalization Personally Identifiable Information (PII) Predictive Modelling Probability Product Badging Product Recommendations

R

Retention Rate Revenue Per Convertor (RPC) Revenue Per Visitor (RPV)

S

Scarcity Economics Segmentation Social Proof

U

User Experience (UX)

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