Product Recommendations

“Product recommendations” is a strategy used in ecommerce to increase customer lifetime value. By offering recommendations to customers as they’re navigating your website or app, you give them the opportunity to add additional items to their cart. The more relevant the recommendations, the more likely customers are to buy the recommended products.

At what point in the customer journey should I use product recommendations?

There are three common ways you’ll see product recommendations used:

  1. Upsells and cross-sells offered at checkout.

  1. On product pages.

  2. During product search.

Implementing all three delivers the best experience for your customers, and will generate the highest increase in revenue. Curious about how you can implement product recommendations for your store? Check this out.

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