Loyalty Programs

What are the best loyalty programs I can implement?

The best loyalty program is the one that works best for your buyers. It’ll be dependent on your industry, your product line, and your audience. But here are some ideas you can try out:

1. First-Time Purchase Discount
   
   Start your relationship with new customers off on the right foot. Offer a discount to first-time buyers. It’ll motivate them to complete a purchase the first time they land on your storefront – and create the foundation for long-term brand loyalty.
   
   

2. Reward Points
   
   You’ve seen it at nearly every brick-and-mortar for as long as you’ve been shopping. And now it’s spread like wildfire through the eCommerce landscape. Reward points are a proven way to get your customers coming back, credit card in hand.
   
   

3. Birthday Celebration
   
   Ask for your customer’s birthday at checkout or when they’re creating an account. Then, when their special day rolls around, let them know that you’re thinking of them. What better gift could you offer than a discount at one of their favorite stores?
   
   

4. Referral Bonus
   
   Happy customers will recommend your brand to their closest friends and family. If you offer incentives for referrals, they’ll even recommend your brand to their most distant friends and family. Generate a unique referral code for all customers, and ask them to become your brand ambassadors.
   
   

5. VIP Subscription
   
   Would it make sense for your business to implement a subscription loyalty program? Charge a fixed monthly or yearly price for access to VIP discounts, products, and rewards. Just be sure to calculate your gross profits so you don’t put yourself in the red.