Personally Identifiable Information (PII)

Personally identifiable information (PII) is a broad category that encompasses any information that could be used to identify a person or legal entity.

What kind of information is considered PII?

Any information collected by an organization which can be used to distinguish one person from the next is considered PII. That includes things like their name, their location, and their payment information. When used correctly, PII can be leveraged to provide personalization for users on your website and mobile app.

How does Coveo use personally identifiable information?

With machine learning and predictive data models, Coveo’s ecommerce platform provides one-to-one personalization for each of your users. From the moment a visitor lands on your website or app, their information is processed to help them receive the most relevant user experience. All information collected is kept secure, respecting AICPA SOC 2 Type II, HIPAA, and Cloud Security Alliance regulations – with governance inspired by ISO 27001, maturity models based on CoBIT, security processes defined by the ISM3, and measures taken from the NIST special publications.

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