Customer-Centric Personalized Experiences at Scale
Turn B2B & B2C website visitors into loyal customers with personalization
FIrst-time shopper? Returning customer? Hesitant buyer? Offer the most relevant personalization experience to your shoppers with contextual, marketing, first-party, and zero party data.
Studies show >75% of shoppers are not logging in, yet still want personalized experiences. Coveo’s personalization-as-you-go uses in-session data to predict visitor intentions. You’ll provide the best user experience possible to optimize conversions.
- Forge faster customer-to-product connections
Using real-time and historic customer data, Coveo’s machine learning models create dynamic and custom navigation for each shopper. Categories and product galleries that are most relevant to each customer are pushed to the top of search results as personalized recommendations to help customers make swift purchases. - Dynamic omnichannel personalization
Mobile accounts for 65% of online store traffic, but only 35% of purchases. Personalized navigation populates the small screen with the most uniquely relevant product, making it convenient for customers to fill their carts on the go.
- Help your customers stock up with replenishment prompts
Auto-serve replenishment prompts with Coveo's ai driven personalization that predicts when a repeat customer needs need to stock up on their favorite products. - On-site & cross-channel
Open integration framework allowing seamless execution on-site and via email for smarter targeting.
- Help your customers follow through with purchases
Increase purchases by automating exit intent overlays and triggered emails, based on real-time customer engagement and user behavior. Your customers stay engaged and buy more. - Tailor your personalization strategy for maximum impact
Layer personalization tactics including social proof or personalized product recommendations. And, adjust parameters like filtering conditions or timing between “Add to basket” and emails.
- Guidance-based badging
Badge particular products based on the customers' response to your questions, guiding them to the perfect product page. - Integrate customer behavior into your personalization efforts
Harness the power of explicit survey data by asking your customers exactly what their tastes and preferences are.
- Highlight sales, promos & delivery windows
Create a sense of urgency with site-wide countdown timers to highlight limited-time promos or upcoming holidays. - Communicate important messaging
Leverage your site-wide banner to keep customers informed of important updates. - Understand what works
Take things up a notch with multi-variant campaigns that test your personalization tactics head-to-head for maximum impact.
How do Coveo Personalized Journeys work?
Orchestrate content with ease
Drag and drop content prioritization and leave Coveo AI to solve the “which customer should see what” problem with real-time, dynamic decisioning.
Update the ever-important homepage hero banner
Update the image, messaging, call-to-action, and tailor based on audience preferences.
Test and learn
Configure different content for the same audience to see which resonates best.
Create exceptional customer experiences
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52% customers would be willing to pay more to find what they are looking for in just a few clicks.*
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48% would pay more for supporting content that adds value to products.*
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More than 2/3 say personalized shopping is still lacking*
