Life Extension Steps Up Their eCommerce Game with AI

cover-life-extension-case-study

Life Extension is a market leading dietary supplements brand and has been at the forefront of groundbreaking medical research for more than 35 years. 

With the goal of educating prospects and customers about the benefits of their products, their online and offline content strategy has been at the core of their marketing initiatives. However, their strategy could only be successful if accompanied by an effortless and relevant buying experience - which was difficult to deliver because they had to create manual search rules and had limited analytics on shoppers.

With more than 65 competitors - including Amazon - Life Extension had to find a solution to stand out. Learn more about how Life Extension partnered with Coveo to:

  • Increase time-on-page and average click-rank by delivering personalized experiences and product recommendations
  • Eliminate 1 full developer day a week with automatic relevance tuning
  • Leverage powerful and comprehensive search usage analytics to better understand the shoppers’ journey

Access the case study

Recommendations

Life Extension is a market leading dietary supplements brand and has been at the forefront of groundbreaking medical research for more than 35 years. 

With the goal of educating prospects and customers about the benefits of their products, their online and offline content strategy has been at the core of their marketing initiatives. However, their strategy could only be successful if accompanied by an effortless and relevant buying experience - which was difficult to deliver because they had to create manual search rules and had limited analytics on shoppers.

With more than 65 competitors - including Amazon - Life Extension had to find a solution to stand out. Learn more about how Life Extension partnered with Coveo to:

  • Increase time-on-page and average click-rank by delivering personalized experiences and product recommendations
  • Eliminate 1 full developer day a week with automatic relevance tuning
  • Leverage powerful and comprehensive search usage analytics to better understand the shoppers’ journey