AI-Powered A/B Testing
Use data to make the right decisions every time
Using A/B testing, you can measure and validate your understanding of each customer and the efficacy of your efforts against key business metrics.
- Control and Variation
Determine the impact of personalizations on your website by randomly allocating visitors into a control and a variant. Or by allocating people into different traffic splits. -
Test meaningful hypotheses
Influence and change visitor behaviors by using data and insights to create impactful experiences. - Adopt industry-standard practices
Get the best results in A/B testing by restricting the number of variations within an experience using adequate sample sizes and concentrating on observed trends, not day-to-day fluctuations.
- Optimize key landing page performance
Use templates to quickly alter the key messages on select pages to improve performance, without requiring help from the IT team. -
Make the experience more compelling
Use Personalized Recommendations, Search and Product Badging f so your customers can quickly find the relevant products they’re likely to buy. - CRO, your developers will love
Optimize your revenue by boosting conversion rates and average order values.
Build compelling experiences using our command-line interface, native integration with the node package manager, and server-side capabilities for increased efficiency.
- Validate visitor behavior
Draw on quantitative and qualitative insights to create experiences that influence visitors’ journey across your entire digital presence. -
Test targeted segments
Craft experiences to target underperforming customer groups or reach out to specific visitor segments to provide impactful relevance. - Understand customer opinions
Test experiences and use surveys to gather first-hand feedback from your visitors, gaining a deep understanding of their preferences and opinions.
