Profitize Every Experience with AI. Learn how Salesforce & Caleres do it. AI-Powered A/B Tool
Use data science and powerful machine learning algorithms to make the right decisions every time
What works better - Variant A or Variant B? Using A/B testing, run a controlled experiment to validate your understanding of each customer and the efficacy of your efforts against key business metrics.
- Control and Variation
Determine the impact of personalizing customer experience by randomly allocating visitors into a control and a variant. Or by allocating people into multiple variations of the experiment. -
Test meaningful for statistical significance
Influence and change user behavior behaviors by using data and analytics to create impactful experiences. - Adopt industry-standard practices
Get the best test results in A/B testing by restricting the number of variations within an experience using adequate sample sizes and concentrating on smart traffic, observed trends, not day-to-day fluctuations.
- Optimize key landing page performance
Use templates to quickly alter the key messages on select pages to improve performance, without requiring help from the IT team. -
Make the user experience more compelling
Use personalized product recommendations , Search and Product Badging f so your customers can quickly find the relevant products they’re likely to buy. - CRO (Conversion rate optimization), your developers will love
Optimize your revenue by boosting conversion rates and average order values by running multiple tests - easily.
Build compelling experiences using our command-line interface, native integration with the node package manager, and server-side capabilities for increased efficiency.
- Validate visitor behavior
Draw on quantitative and qualitative insights to create experiences that influence visitors’ journey across your entire digital presence. -
Test targeted segments
Use multivariate testing to target underperforming customer groups or reach out to specific visitor segments to provide impactful relevance. - Understand customer behavior
Test experiences and use surveys to gather first-hand feedback from your visitors, gaining a deep understanding of their preferences and opinions.
