AI-Powered Social Proofing

Build credibility that helps customers buy more

Using the concept of ‘wisdom of the crowd’ in the form of social proof, urgency, and scarcity; create purchase impetus and reassurance for your customers.

AI Powered Social Proofing

Highlight the right products at the right time

  • Social Proofing
    Social proofing
    Use social proofing techniques to generate confidence in shoppers and boost conversion rates.
  • badging
    1:1 Badging
    Use the power of Coveo AI to badge the next best products on listing pages for every customer.
  • trigger
    Manual Merchandising
    Allow your merchandising team to handpick and create lists of products to badge

Show, don’t tell…

Show, don’t tell…

  • Build confidence and deliver ROI
    Social proof tactics deliver real results. With an average uplift of 3% in conversion rate.
  • Apply behavioral heuristics
    Using heuristics, such as the bandwagon effect and confirmation bias, amplify the impact of social proofing to ease decision-making.
  • Create urgency around purchases
    Badges and counters can be used to help distinguish relevant products by creating visual emphasis. Or to cue in customers on how fast an item is selling and how many are remaining.
AI Powered Social Proofing

Unique strategies for varied goals

Unique strategies for varied goals

  • Create Popularity badges
    Show product popularity badges based on views, basket adds, or transactions per product to increase demand.
  • Push real-time visual notifications
    Boost confidence and validate product relevance with visual feedback that shows when items are in demand, with the time and date as evidence.
  • Highlight relevant products
    Surface trending products by the hour, day, week, or right now and refine by location to help with relevant product discovery.
AI Powered Social Proofing

Social proof at any stage of the journey

Social proof at any stage of the journey

  • Let your customers do the selling
    Show validating messages at any stage of the customer journey, on any page.
  • Customize target segment messaging
    Deliver targeted messaging to different customer segments — highlighting popularity for one group and scarcity for another.
  • Combine experiences
    Include social proof in abandonment recovery emails. Use it to sort product recommendations by popularity or display social proof according to customers’ expressed preference from survey data.
AI Powered Social Proofing

Boost conversions with AI-powered Social Proofing

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