Omnichannel Personalization

It’s been proven that users convert best when they see relevant content on your website or in your app. For that reason, many organizations now use software that offers omni-channel personalization to deliver the most relevant content to their users. The AI built into omni-channel personalization software observes these users, then presents them with variations of your web experience that it believes are most likely to elicit a desired action.

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How is omnichannel personalization different from regular personalization?

Standard personalization relies on data from a single channel to provide a relevant user experience. Omni-channel personalization pulls data from multiple touchpoints and leverages that data to provide a fully customized experience wherever your user goes. This results in a better experience for customers, increased ecommerce sales, and reduced customer acquisition costs.

How can I implement omni-channel personalization?

With the right software, it’s easy to implement a powerful omni-channel personalization strategy for your brand. Coveo’s omni-channel personalization platform was designed to deliver the most relevant content to your users across the entirety of their customer journey. To see if Coveo’s right for you, click here.