Content Personalization Engine
Experiences tailored to the one in a million
Orchestrate the journey for people, not just personas. With Coveo, automate the personalization of content and discovery by responding to each person’s unique context and intent.
Get the person behind the click
People not personas
Focus on understanding the person behind the purchase, the individual behind the issue, the employee behind the number. Coveo relevance goes beyond segments.
Intent-driven personalization
The path to conversion isn’t always linear or predefined. As users make choices, use their clicks and queries to shape the experience, and bring them to the right outcome faster.
User clustering
Using refined similarity models, predict user affinities based on past interactions, topics of interest, and affiliations.
Automatic visitor data stitching
Tie loose ends with user visit stitching. Automatically assign anonymous actions to the proper user ID once a person logs in or creates an account.
Optimize and improve
Personalization experiments
Create, measure, and manage A/B tests to see which configuration delivers the best results. Hone your rules or let the data tell you when to replace a rules-based approach with machine learning.
Continuous self-optimization
Let Coveo connect all the dots in the customer journey. With every new user behavior and signal, you’ll get progressively richer and more relevant search and content personalization automatically.
Relevance at scale
The more data and platforms you connect, the more effective your AI personalization gets. Use signals captured on one digital property to inform your personalization strategy elsewhere.
Turn data into knowledge
Real-time profile enrichment
Every interaction tells you more about a user. Enrich your understanding of every person with behavioral data, query terms, clicks, and more.
Cross-platform integration
Combine your Coveo personalization data with your existing data, from your customer data platforms (CDP) to your systems of engagement and beyond.
Augmented analytics
Feed data to your Coveo Usage Analytics with the Google Analytics protocol, or log Coveo events with Google Tag Manager. Get a fuller picture and offer radically personalized experiences.
People’s expectations have changed hugely. They want you to use the information that you’ve got. They want you to use it in a really positive way.
Nigel Piper
Executive General Manager, Customer Success, Xero
It’s all about relevance. It’s all about the content that’s going to be meaningful to the individual. Without that, it’s noise.
Jamie Battin
Director of Customer Community, Ellucian
Search is just the tip of the iceberg. The platform has the potential to revamp our organization’s digital experience for its customers and employees. Coveo is now a business-critical platform for Mathematica’s future.
Scott Freeman
Web Services Manager, Mathematica
Going from a hardware perpetual license seller to being a data-driven software-centered subscription company – to do that, we need to be able to have a connection with our customers in a far more meaningful way than we ever have.
Ron Runyon
VP, Service Delivery, Americas, F5
Frequently asked questions
You can use AI to tailor content, search results, and interactions to the individual needs of every person. When coupled with using machine learning, AI can deliver a true 1:1 experience at scale. Learn more about AI personalization here.
Content personalization is important because it’s now the gold standard that most people have come to expect. When every brand is a publisher, it makes it difficult to wade through a sea of information. Content personalization tailors a digital experience to each person's unique context and intent. It’s a far superior experience, which is why 48% of millennials alone would pay more if they could find what they’re looking for in just a few clicks. Learn more about the importance of content personalization.
Broadly speaking, your customer experience likely encompasses all kinds of different people, journeys, and outcomes. Across all of those experiences are touchpoints, where people search, click, and otherwise interact with your digital presence. Those interactions create useful visitor intent data (both history-based and in-session), which can be used by AI to automatically personalize each experience. This kind of personalization can improve conversion rates and customer satisfaction, for example, and ease the pressure on service and support teams. Learn more about how to personalize your customer experience.
