Mastering Micro-Moments That Build Customer Journeys

Duration: 43 min

What are your customers’ micro-moments that lead them to purchase?

Every interaction counts for consumers today - and many brands are losing sight of the minor interactions that significantly influence their customers’ decision to purchase. Meeting customers’ needs in the micro-moment increases your conversion rate.

Watch this short webinar replay to discover how to use context to optimize the micro-moments on your website. You will learn:

  • How to build your customer journey with the micro-moments that matter to customers
  • The ‘blind spots’ in your understanding of the customer journey
  • Why and how to use micro-moments to build your website personalization strategy

Presented by:

  • Rachel Bosley

    Senior Marketing Specialist, Coveo

  • Kirsten Leshko

    Strategy Director, Digital Marketing at Verndale

  • Mark Floisand


    Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

    Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.