On-Demand Webinar

Mastering Micro-Moments That Build Customer Journeys

Duration: 43 min

Presented by:

Rachel Bosley

Senior Marketing Specialist, Coveo

Kirsten Leshko

Strategy Director, Digital Marketing at Verndale

Mark Floisand

SVP, Product & Industry Marketing

Mark Floisand is a Senior Vice President, Product & Industry Marketing at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.

What are your customers’ micro-moments that lead them to purchase?

Every interaction counts for consumers today - and many brands are losing sight of the minor interactions that significantly influence their customers’ decision to purchase. Meeting customers’ needs in the micro-moment increases your conversion rate.

Watch this short webinar replay to discover how to use context to optimize the micro-moments on your website. You will learn:

  • How to build your customer journey with the micro-moments that matter to customers
  • The ‘blind spots’ in your understanding of the customer journey
  • Why and how to use micro-moments to build your website personalization strategy