Deliver More Relevant Website Experiences by Leveraging Analytics

Formica, the world’s leading manufacturer of high-pressure laminate, noticed that its website was not meeting customer expectations. With a complex digital portfolio, covering 28 country sites, 14 languages and 450,000-plus products, the company had to act, before customers went elsewhere for their residential and commercial flooring needs. 

Formica executives share how the company is now using AI-powered search, recommendations and data analytics to redirect sales leads, and compensate for regional differences in its product catalog and content. You’ll hear how Formica manages two go-to-market models (B2B and B2C) on a global basis, plus an overview of the internal processes the company has set up with its global teams and partners.

Watch this webinar and learn how to:

  • Develop a unified strategic plan to deliver more relevant visitor and customer experiences 
  • Evolve your end user experiences using Coveo and SiteCore
  • Scale your sales efforts more effectively.
  • Increase personalization to provide effortless customer self-serve options