Creating contextually relevant digital experiences

Duration: 42 min

Creating contextually relevant and predictive digital experiences

Only relevant encounters will drive your business. Discover how to create the most effective digital experience for your website visitors, by empowering them with relevant and exceptional interactions at every digital touchpoint. It is possible to deliver this relevance at scale with a Sitecore website - and we'll show you how. The Coveo Relevance Maturity Model ™ is your tool to identify what level of relevance maturity you are at today, where you could be, and what you need to do to get there. In this session, Coveo CMO Mark Floisand will share how to use the CRMM to evaluate your business and understand the outcomes of delivering relevance at scale.

Presented by:

  • Mark Floisand
    Mark Floisand

    SVP, Product & Industry Marketing

    Mark Floisand is a Senior Vice President, Product & Industry Marketing at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

    Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.