
Building End-to-Endless CX: An AI-experience strategy
As AI continues to reshape the customer experience landscape, organizations are challenged to move beyond the hype and focus on what truly drives impact: real ROI and lasting customer relationships. Success lies in using AI not just for automation—but for creating meaningful, seamless experiences across every touchpoint.
In this expert-led session, Patrick Martin, Coveo’s EVP of Global Customer Experience, shares the proven strategies leading enterprises use to power end-to-endless customer journeys with AI. This session explores:
- How 30+ enterprises achieved measurable AI-driven results in just 90 days.
- Best practices for embedding NLP, ML models, and LLMs into CX workflows.
- Why seamless customer journeys are critical to long-term loyalty and differentiation.
You’ll see how forward-thinking brands are transforming customer experience through personalized, AI-powered interactions—while staying grounded in ROI and operational excellence.
Learn how to align your AI strategy with what actually works—and what’s next in customer experience.

