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Building End-to-Endless CX: An AI-experience strategy

As AI continues to reshape the customer experience landscape, organizations are challenged to move beyond the hype and focus on what truly drives impact: real ROI and lasting customer relationships. Success lies in using AI not just for automation—but for creating meaningful, seamless experiences across every touchpoint.

In this expert-led session, Patrick Martin, Coveo’s EVP of Global Customer Experience, shares the proven strategies leading enterprises use to power end-to-endless customer journeys with AI. This session explores:

  • How 30+ enterprises achieved measurable AI-driven results in just 90 days.
  • Best practices for embedding NLP, ML models, and LLMs into CX workflows.
  • Why seamless customer journeys are critical to long-term loyalty and differentiation.

You’ll see how forward-thinking brands are transforming customer experience through personalized, AI-powered interactions—while staying grounded in ROI and operational excellence.

Learn how to align your AI strategy with what actually works—and what’s next in customer experience.

Patrick Martin
EVP, Global Customer Experience
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