Digital Transformation Trends in Manufacturing Report 2021

See how these manufacturing companies have successfully built digital experiences that connect with and delight customers — with the correct data, integrated experiences, and commerce technologies.

• This luxury vehicle manufacturer transformed its buying customer experience to enable customers to purchase cars online. As a result, this company saw completions of its “buy online process” grow by 180% (Page 9).
• This high-end luxury diamond manufacturer leverages AI-driven search to deliver personalization and intimacy of the in-person buying experience online. Moreover, their sales team can now use the site as a selling tool to walk B2B customers through their online journey (Page 13).
• This footwear company transformed its customer experience into one that delivers a more personalized, immersive shopping experience by using machine learning. As a result, engaged users are driving a conversion rate increase of 20-25% (Page 18).
• This roofing specialist doubled its customer engagement with streamlined customer experience — one that enables users all over the world to quickly find products (Page 22).