Case Study

In ecommerce, nothing is more lethal than this

…Returning a null page. Here's how Healthspan avoided this problem with AI-powered search.

Empty search results are a dead end. It’s like telling your customers, “We don’t have what you’re looking for. Go somewhere else.”

The real shame? You might actually have the exact products your customers want. But, something as small as a typo in their query is making these products impossible to find on your website.

Missed opportunities like this are rampant in ecommerce. Especially if you have a diverse customer base and a mid- to large-sized product catalog.

Enter Coveo.

In this deep-dive case study, you’ll learn how a better search experience will stop returning empty pages to your customers. And help them fill their carts instead!

Here’s just some of what you’ll discover:

  • A “stealth” (yet completely ethical) way to gain the product development insights you need to be a market leader. (Bonus: you’ll completely bypass a ton of the usual product development costs!)
  • What an elementary-school reference book has to do with snatching up sales from your competitors.
  • One way to help customers make smarter buying decisions. This works really well if you have more complex products.
  • Why something boring like “stability” might be one of the keys to excelling in ecommerce. Without it, you can’t do this, the most important thing that turns mid-market businesses into industry leaders. (Go to Page 6 to find out what it is.)
  • And much more…

In less than 10 minutes, this 7-page case study will help you start “null-proofing” your entire ecommerce experience, just like Healthspan did.

Great businesses are built on great customer experiences.

And in ecommerce, that all starts with great search.

Access the case study

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