Enabling Growth at Industry Leader Acuity Brands

acuity-case-study-cover

How a search-first approach transformed a complex catalog website into a growth engine in just five months

Acuity Brands, Inc. is the North American market leader and one of the world’s leading providers of lighting and building management solutions. They have about 5,000 product offerings across 8 different categories, 32 brands and 14 independent brand websites.

Considering the complexity of their digital portfolio, the leadership team knew that delivering effortless and relevant digital commerce experiences was critical to growth. “Search is how our customers interact with our website,” said Andrew Crowder, VP of Enterprise Architecture, Acuity Brands. “Our website experience needs to reflect that."

In this ebook, you will learn how Acuity Brands managed to deliver a brand new site build within an ambitious five-month timeframe, and how they:

  • Created relevant search journeys through better search results
  • Deliver effortless search experiences through fast, reliable and faceted search
  • Enabled their team to continuously optimize content and search paths with powerful analytics and data

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How a search-first approach transformed a complex catalog website into a growth engine in just five months

Acuity Brands, Inc. is the North American market leader and one of the world’s leading providers of lighting and building management solutions. They have about 5,000 product offerings across 8 different categories, 32 brands and 14 independent brand websites.

Considering the complexity of their digital portfolio, the leadership team knew that delivering effortless and relevant digital commerce experiences was critical to growth. “Search is how our customers interact with our website,” said Andrew Crowder, VP of Enterprise Architecture, Acuity Brands. “Our website experience needs to reflect that."

In this ebook, you will learn how Acuity Brands managed to deliver a brand new site build within an ambitious five-month timeframe, and how they:

  • Created relevant search journeys through better search results
  • Deliver effortless search experiences through fast, reliable and faceted search
  • Enabled their team to continuously optimize content and search paths with powerful analytics and data