Optimizing Search for Relevance and Profitability
Series: Turn Intent Into Profit with AI Built for Ecommerce

Peter Curran
GM, Commerce, Coveo
Experience is today’s competitive frontline and bad search means frustration, lost sales, and customers who may never return. To stay ahead, businesses need to embrace AI or compete against it.
- Relevance is subjective, but search must get it right. Understanding intent is key to delivering meaningful results.
- Precision drives conversions. Poor recall and irrelevant results create friction, leading to lost sales.
- If they can’t find it, they won’t buy it. Search must surface the right products at the right time.
- Coveo delivers true relevance. With precise semantics, 1:1 personalization, more relevant traffic, conversational engagement, powerful recommendations, and total control.
