The Next Frontier of AI-Enabled Tools to Drive Profitability
Series: Turn Intent Into Profit with AI Built for Ecommerce
Suzie G. Kronberger
AI Revenue Growth Executive, ex-Google, LinkedIn & VISA
AI is set to contribute $15.7 trillion to the global economy in the next five years. How can retailers use it to drive profitability?
- Shoppers are overwhelmed. More than half struggle with too many choices, leading to decision fatigue and reduced satisfaction, or no decision at all.
- Inspiration matters. Nearly half of shoppers leave when they don’t find inspiration, showing a major opportunity to enhance browsing experiences.
- Personalization is expected. Leverage data to understand user intent and motivations for better recommendations.
- AI unlocks new opportunities. From surfacing micro-trends to automating insights, AI enables retailers to act faster, innovate more, and boost revenue.
- Three steps to get started. Prepare your data and systems, identify key business priorities AI can impact, and define KPIs to measure success.
