Content Personalization
Experiences tailored to the one in a million
Instantly deliver relevant experiences by responding to unique context and intent. Personalize for people, not just for personas.
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Personalize interactions to improve conversions, customer satisfaction, content discovery – or all of the above. With a content personalization engine as powerful as Coveo, you can start small and plan big.
- Real-time profile enrichment Every interaction tells you more about a user. Enrich your understanding of every person with behavioral data, query terms, clicks, and more.
- Cross-platform integration Combine your Coveo personalization data with your existing data, from your customer data platforms (CDP) to your systems of engagement and beyond.
- Augmented analytics Feed data to your Coveo Usage Analytics with the Google Analytics protocol, or log Coveo events with Google Tag Manager. Get a fuller picture and offer radically personalized experiences.
- People not personas Focus on understanding the person behind the purchase, the individual behind the issue, the employee behind the number. Coveo relevance goes beyond segments.
- Intent-driven personalization The path to conversion isn’t always linear or predefined. As users make choices, use their clicks and queries to shape the experience, and bring them to the right outcome faster.
- User clustering Using refined similarity models, predict user affinities based on past interactions, topics of interest, and affiliations.
- Automatic visitor data stitching Tie loose ends with user visit stitching. Automatically assign anonymous actions to the proper user ID once a person logs in or creates an account.
- Personalization experiments Create, measure, and manage A/B tests to see which configuration delivers the best results. Hone your rules or let the data tell you when to replace a rules-based approach with machine learning.
- Continuous self-optimization Let Coveo connect all the dots in the customer journey. With every new user behavior and signal, you’ll get progressively richer and more relevant search and content personalization automatically.
- Relevance at scale The more data and platforms you connect, the more effective your AI personalization gets. Use signals captured on one digital property to inform your personalization strategy everywhere.
People’s expectations have changed hugely. They want you to use the information that you’ve got. They want you to use it in a really positive way.
Grow your personalization efforts along with your business
Add Coveo’s personalization technology to the software you already use. Cloud-based and multi-tenant, it’s flexibly designed to connect with all kinds of platforms, including the tech of tomorrow.
