Bozoma Saint John, Seth Godin Speak to Exceptional Customer Experiences at Relevance 360 Virtual Event

Companies are eager to learn how AI and user data can be leveraged to make their online experiences more relevant. To help them, Coveo is bringing together leading enterprise and retail brands to hear from experts on digital customer experiences at Relevance 360, Coveo’s virtual event, to be held on October 29 at 11 a.m. Eastern time.

Netflix CMO Bozoma Saint John, who has mastered the art of relevance by carefully listening to what consumers want, and best-selling, Digital Marketing Author Seth Godin, will speak to how online relevance can be a company differentiator.

With dramatic, COVID-driven changes in how we all live and work, online experiences are vitally important. Online giants have set a formidable bar. With online the only channel, B2C and B2B sites are competing to make each experience ultra-personal. Organizations are scrambling to ensure efficient knowledge sharing for their now-remote workforce -- as well as customers seeking self-service.

Relevance 360 will provide first-hand knowledge from companies who have leveraged AI and data to create exceptional online experiences that are relevant to every digital visitor, every time. Attendees will also learn from Coveo executives and other industry luminaries.

“This is the experience economy, it’s not just digital,” says Louis Têtu, chairman and CEO, Coveo.

“Tech-first giants have disrupted and are now leading in almost every industry by delivering highly individualized and prescriptive experiences, powered by data, search and AI. Every business must become competent at creating these relevant experiences that people expect.”

“Businesses thrive when they use every digital touchpoint across customer and employee journeys as an opportunity for growth,” he adds. “They use data to drive relevance at every interaction, to meet the digital demand of customers, partners and employees, while optimizing returns. Relevance 360 will provide guidance on how to make this happen from experts to the business community at large.”

The event is free and open to all attendees, though registration is required. For more information on event speakers and to sign up, visit: https://get.coveo.com/relevance360/.