On-Demand Webinar

How Lee Valley is transforming their online experience with AI

Duration: 20 min

Presented By:

Steve Cristofaro

Director, eCommerce & Digital Marketing

Lee Valley

In an exceptional year that witnessed a substantial traffic increase to their ecommerce site, Lee Valley decided to upgrade their search experience heading into Black Friday and it paid off - conversions increased by 30% and the bounce rate from search results decreased by 95%.

In this session, Steve Cristofaro, Director eCommerce and Digital Marketing, shares the Lee Valley story of digital transformation as a manufacturer and retailer of specialty woodworking and gardening tools.

Their vision is to create an online experience that reaffirms their brand positioning as a trusted advisor. In order to achieve that vision, they are crafting experiences leveraging AI and focusing on the fundamentals that optimize customer interactions.