Are your digital B2B commerce experiences ready for the next normal?

Duration: 48 minutes

Presented By:

Andy Peebler

VP, B2B Commerce at Salesforce

Brian McGlynn

VP, Commerce

Coveo

Brian McGlynn is the VP of Commerce at Coveo. Brian has 20 years of experience in the high-tech industry. Brian’s experience has focused around content management, search, and e-commerce. Brian has held roles in sales, consulting, and general management. Brian’s experience spans from start-ups to Fortune 100 companies like HP and IBM. Most recently, as General Manager of Intershop’s North American business, Brian led the organization’s recent growth in entering new market segments with B2C and B2B commerce offerings.

At Coveo, Brian gets to converge his background in search, content management, customer analytics, and e-commerce into Coveo’s Commerce business.

Brian holds a Bachelor of Science degree in Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Concordia University. Outside of work, Brian’s voice can be heard on radio stations across New York State.


The current context has uncovered cracks in B2B service organizations, and has made the ability to deliver seamless customer experiences business critical. To compete, companies must accelerate their digital transformation, but what should their roadmap & priorities look like for B2B commerce & digital self-service?

We brought in the big guns to help guide you! Watch Andy Peebler, VP B2B Commerce at Salesforce, and Brian McGlynn, VP Commerce at Coveo, to get their insights and perspective on the roadmap towards the next normal for B2B digital sales and self-service. They discuss:

  • How businesses are adapting in the short term and how the current crisis has begun to accelerate the obsolescence of “good enough” go-to-market models and service operations
  • What does the transition into online commerce mean for the workforce and ultimately your customer
  • What a seamless customer experience looks like in practice