On-demand webinar

AI-Powered Search for B2B Ecommerce

Andrea Polonioli from the Coveo AI E-commerce product marketing team, and Sean Pollock, an enterprise e-commerce sales engineer at Coveo dive into the transformative power of AI-driven search capabilities for B2B e-commerce platforms.

In this webinar we discuss:

  • The evolving expectations in B2B e-commerce, highlighting the impact of digital transformation accelerated by the pandemic.
  • The importance of seamless website functionality and the critical role of effective search capabilities in retaining customers.
  • How Coveo AI’s cloud-based AI platform enhances the search, navigation and recommendation aspects of the customer’s journey on e-commerce sites.
  • Coveo AI’s ability to handle complex B2B requirements, such as managing millions of SKUs, accommodating numerous attributes, and ensuring relevant content is easily discoverable.
  • Our other features, such as predictive and typo-tolerant query suggestions, personalized pricing, and catalog entitlements. Simplifying the search process and enhancing findability.
On-demand webinar

AI-Powered Search for B2B Ecommerce

Andrea Polonioli from the Coveo AI E-commerce product marketing team, and Sean Pollock, an enterprise e-commerce sales engineer at Coveo dive into the transformative power of AI-driven search capabilities for B2B e-commerce platforms.

In this webinar we discuss:

  • The evolving expectations in B2B e-commerce, highlighting the impact of digital transformation accelerated by the pandemic.
  • The importance of seamless website functionality and the critical role of effective search capabilities in retaining customers.
  • How Coveo AI’s cloud-based AI platform enhances the search, navigation and recommendation aspects of the customer’s journey on e-commerce sites.
  • Coveo AI’s ability to handle complex B2B requirements, such as managing millions of SKUs, accommodating numerous attributes, and ensuring relevant content is easily discoverable.
  • Our other features, such as predictive and typo-tolerant query suggestions, personalized pricing, and catalog entitlements. Simplifying the search process and enhancing findability.
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We also showcase real-life customer examples to demonstrate Coveo AI’s capabilities in action. We first explore the case of Dow Chemical, which leveraged Coveo AI to improve searchability across many technical products and complementary content within a unified index. This approach simplified maintenance and ensured users can easily find and compare products with relevant information.


Another case study features Fleet Pride, a company with a complex catalog of over 450,000 SKUs and the challenge of local inventory management. Coveo AI’s solution facilitated product fitment searches and personalized shopping experiences, even before login, showcasing the platform’s ability to deliver personalized content and recommendations based on user behavior and context.


Lastly, we look at the Barca Sports site where site personalization along with recommendations within product detail pages start to drive average order values up.


Key Learning and Insights


By the end of this discussion you will have learned how to:

  • Enable customers to find what they need faster any way they want to search - from part number to generic attribute
  • Create dynamic navigation paths to help customers discover relevant products within large complex catalogs
  • Personalize the experience for both authenticated and anonymous buyers
  • Use machine learning models to recommend products for cross-sell and up-sell
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Make every experience relevant with Coveo

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