On-Demand Webinar

5 Quick Wins to Improve Your B2B Ecommerce Experience

Duration: 45 minutes

Presented By:

Brian McGlynn

General Manager, Commerce

Brian McGlynn is General Manager of Commerce at Coveo. Having spent more than 20 years in the high-tech industry, Brian’s experience spans start-ups and Fortune 100 companies, including HP and IBM. He’s held roles in sales, consulting, and general management. More recently as General Manager of Intershop’s North American business, Brian spearheaded the company’s growth into new markets with B2C and B2B commerce offerings.

In his current role at Coveo, Brian brings a solid ecommerce expertise with a focus on search, content management, and customer analytics.

Brian holds a Bachelor of Science degree in Telecommunications Engineering from the Rochester Institute of Technology and an MBA from Concordia University. Outside of work, Brian’s voice can be heard on radio stations across New York State.

Vincent Bernard

Solution Architect at Coveo

B2B is complex and demands hours and hours of manual attention — because technology has fallen short. An intelligent, unified index and machine learning changes that.

In this session, we will show the 5 priorities that will yield the results that make executives happy — and set the foundation for successful digital transformation. Borrow from the successes of leading enterprises like Formica, world’s largest diamond dealer Hearts on Fire, and lighting maker and distributor Acuity Brands.

You’ll see how they didn’t let messy data & a complex catalog get in the way of great buying and post-sale experiences. By leveraging AI, data & search, they were able to: 

  • Enable buyers to find, explore and buy products intuitively
  • Unify purchase & support experiences, and offer tailored customer journeys that increase conversions and reduce churn
  • Reduce manual effort for their team & gain insight into buying behaviors 

Watch this session to learn the 5 priorities to improving ecommerce experiences from leaders who were able to maximize revenue - fast.