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3 AI use cases to turn your self-service portal into a case deflection & answer engine

AI for backend operations is the number one trend impacting CX roles in 2025. Yet, according to Gartner, only 11 percent of service leaders say their GenAI investments have delivered on their primary goals. The challenge? Disconnected platforms between digital self-service and the contact center, leading to rising case volumes, higher costs, and lower CSAT.

In this session, Juanita Olguin and Mathieu Lavoie-Sabourin from Coveo will explore how three global enterprises use unified AI search and generative answering layers to bridge service silos and boost ROI across channels. We will draw on examples from:

  • SAP Concur, who achieved an €8 million reduction in cost-to-serve by reducing case volume by 31 percent.
  • Zoom, who saw a 19 percent reduction in case submissions and a 20 percent increase in self-service resolutions.
  • Xero, who saw a 21 percent increase in self-service resolutions

Attendees will learn:

  • Key trends and challenges shaping the future of customer service
  • How to connect self-service & contact center strategies —without replatforming
  • What metrics matter: Deflection rates, self-service success, and more
  • What real-world enterprises are doing today to reduce costs, deflect more cases, and elevate CX with AI—at scale

Discover how to connect your service journey—end to end—with AI.

Mathieu Lavoie- Sabourin
Product Manager, Coveo
Juanita Olguin
Senior Director, Product Marketing, Coveo
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