Report | Ecommerce Relevance Report 2022
Ecommerce Relevance Report 2022
Are Retailers Closing the Experience Gap ?
“Brand experience gaps” are deceptively minor problems that repulse your customers. Think: Slow sites. Bad navigation. Broken search.
Shoppers’ patience — and brand loyalties — are at rock bottom with these things. If brands don’t fix these simple, yet insidious problems… they won’t survive.
We surveyed 4,000 consumers to find out exactly where these gaps are so you can start fixing them immediately. And, capture the hearts, minds, and wallets of your shoppers – for good.
Key findings from the report:
- Why most online retailers inadvertently cause shopper dilemmas
- How relevance and personalization completely change the retail game
- About changing online experiences that nudge consumers away from online juggernauts like Amazon
Sky-high expectations crushed by frustrating search and irrelevant recommendations
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93% expect a digital experience equal to or better than the in-store experience
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52% would be willing to pay more to find what they’re looking for in just a few clicks
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Only 6% find online shopping experiences as “always” relevant
