Report

Ecommerce Relevance Report 2023 | Coveo

Is your ecommerce platform ready to meet shoppers' expectations in 2023? From a survey of 4000 UK and US shoppers, we have the insights that will help you boost customer loyalty with a personalized customer experience!

Take a look at some of the online shopping trends in 2023:

Consumers' shifting attitudes around digital commerce expectations. According to our trends report, affordability and data shyness are two key factors. But personalization and trust can cement customer loyalty.
Shoppers prefer anonymity, but this shouldn't scare you. 52% said they're willing to share data when buying online if it means they get better deals and offers. This means, you need to make it worth their while to share that data.
Younger shoppers are keeping score on digital commerce experiences — meaning standards of the giants may not be the one to look to in the future. Learn why this may be a good opportunity for your ecommerce business.

How to improve your ecommerce customer experience with AI

Here’s how you can leverage AI to meet customers' online shopping expectations:

Improve the search experience of your ecommerce platform. Provide shoppers with content that makes the most out of their purchase and tailored product recommendations, with AI-driven search.
Invest in in-session personalization that uses AI. That way, you can still offer personalized product recommendations for consumers who are shy about sharing their data.
Help customers discover new products. It's one thing to find, and another to discover. According to our ecommerce report, Gen Z shoppers are the ones who want to discover new products the most — and AI can help you meet this need.
Let shoppers know what products are available at your local store — by indexing your inventory data. Customers tend to do online product research before purchasing; and feel frustrated if they can't see if the product they want is in stock at their local store.
Suggest available complementary items at checkout — and boost the average order value (AOV) of your ecommerce platform.

Get Coveo's Ecommerce Report today to discover the latest online shopping trends — and increase customer loyalty with an improved ecommerce experience!