Report
2023 Enterprise Tech Report on Search & AI in Ecommerce
When buying online, shoppers typically start their journey on the search box. If they can’t find what they need, they’ll leave the website. Although ecommerce leaders recognize the importance of search capability, they’re not prioritizing it due to several challenges.
In this free report, you’ll learn the top challenges of enterprise search in 2023 — and how ecommerce leaders want to tackle them.
- Why is search so important? Search is the most common way to find products. 78% of consumers typically use the search box when buying online. Not being able to find relevant results, drives them away.
- The cost of a bad search experience. In 2021, U.S. retailers lost an estimated $333 billion to a bad search experience.
- The key to a successful retail digital transformation. According to our survey, 74% of tech professionals in retail see an enterprise search solution as an essential capability to driving their transformation.
For this report, we surveyed 600 enterprise tech professionals on search and artificial intelligence — and focused on the 76 associated with large retail firms. Take a look at some of the challenges they shared with us:
- Search investments are disconnected. While 94% of organizations are investing on improving their enterprise search tools, they’re addressing singular search issues.
- Search intent is still out of reach. Despite using valid enterprise search tools, they still don’t let shoppers find relevant results that match their query.
- Executive engagement is lacking. 96% of tech leaders revealed that there’s a disconnect between the need for an enterprise search solution and the business support.
- They’re struggling to find expertise. As enterprise search becomes a key digital transformation driver, the skills required to unlock its full potential continue to grow.
- 99% say they’re manually tuning search. The implications for this in ecommerce are significant. Providing merchandising that drives higher conversions is almost impossible with manual labor.
Search is essential to ecommerce success, yet very few prioritize it or get it right. An AI-powered search engine can help you deliver relevant results for your shoppers!
Get the report to discover all the challenges in enterprise search — and how you can optimize this key capability for your ecommerce business.
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