Ebook
Why Search is Strategic in B2B Commerce
Discover how to increase AOV with cloud technologies and relevance engines
The future is digital and traditional ways of doing business have been disrupted leaving many B2B businesses stuck. Enabling workforce flexibility, increasing efficiencies, and finding new routes to market are critical to manufacturing success. Learn how to deliver more relevant customer experiences using cloud technologies and relevance engines.
What you'll learn:
- How machine learning can provide the relevant products customers are looking for
- The importance of offering recommendations and information about related products and services
- Other areas where good search is key such as self-service support and internal information systems
Why Search is Strategic in B2B Commerce
- 52% decrease in face-to-face selling McKinsey
- 70-80% of B2B decision makers prefer remote interaction McKinsey
- 30% cost reduction in customer service engagement with customers deploying search Gorilla Group