5 B2B Ecommerce Challenges: How to Improve Product Discovery
B2B buyers are B2C customers, too — and that means they want B2C-like personalized experience from all ecommerce platforms. But creating a personalized search experience for B2B isn’t a simple task. In this ebook, you’ll learn the five big challenges of B2B ecommerce search — and how to effectively tackle them.
- Customer-specific pricing and catalogs. B2B sellers often have different prices negotiated with different buyers. That's tough for search engines — now B2B websites need to “know” your customers too.
- Availability. Showing if a product is in stock is not enough. B2B clients today expect to see if a product is available to ship or to pick up at a brick-and-mortar location — regardless of which B2B ecommerce website they're browsing.
- Complex or configurable products. A B2B item might have many options or features to choose from. With this level of complexity, the B2B brand experience can be a balancing act — you want to help buyers easily find what they need without the overwhelm.
Solving the complexity of a B2B ecommerce company's product catalog requires calling in a robust technological solution. With artificial intelligence (AI) and machine learning, you can improve the search experience of your B2B website by:
- Offering personalized search results based on custom-specific pricing and catalogs — ensuring that products, items and prices are correctly shown to your different B2B customers.
- Recognizing the customer’s buying patterns. Based on purchase history that influences what comes up in search results, you can anticipate your buyers' needs and speed their path to those products.
- Leading customers to informative content — such as product guides, blogs, and how-tos — that guides them through a complex purchase.
- Showing the B2B buyers whether the items they need are in stock at the seller’s warehouse, or distribution location near them.
- Allowing buyers to narrow a set of results as they go, with the facets dynamically reordering and changing — based on the product category and filter selections.
- Delivering recommendations to the customer based on what others in their organization have bought.
Overcome the big B2B ecommerce challenges your buyers face by choosing the B2B solution needed to take your digital commerce to the next level.
Ready to simplify your B2B customers' purchase journey?
