Ebook
Why Do Retail Banks Struggle With Search Relevance?
In COVID-19’s wake, digital transformation for financial services is paramount. Yet a majority struggle with providing great search in their customer service. We surveyed 100 self-identified financial services tech professionals to find out why, and offer solutions to those problems.
Why does search relevance matter in banking?
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96%of consumers say a negative experience affects whether or not they would buy from a firm again
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86%of finserv companies say their consumers expect search as good as Google’s
In this ebook, you’ll learn:
- The biggest issue that still plagues most banking institutions – and why it still exists
- Hesitations around implementing innovation and how to soothe them
- That the biggest gap isn’t a technology or data hurdle
- 4 tactics to use in your search relevance strategy and achieve higher conversions
