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Personalized member service for health insurers

Gain insight into:

  • The importance of delivering contextual and effortless online member service
  • Member and agent portals that drive self-service success
  • How AI can be integrated into your existing systems
  • Why true personalization is driven by data

Tech giants like Amazon, Microsoft and Google are now offering online healthcare solutions. In order to stay in the race, you can no longer rely solely on pricing and plans. Implementing an AI-powered experience for member service across every channel is your key strategy.

The insurers who come out ahead are those that can innovate service clients more comprehensively, and capture value across an increasingly sophisticated traditional value chain.

McKinsey

If connected data can make health more personalized and targeted, it will greatly reduce the amount spent on inappropriate care, enabling better economic, as well as clinical outcomes

EY

Regardless of how our customers interact, they’re going to get the same quality responses and answers, whether it’s asking a call center rep, or whether they’re doing it themselves online.

Bruce Buttles
Digital Channels Director - Humana
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