Ebook
Creating the B2C Experiences B2B Buyers Require
After lagging behind B2C retail for many years, B2B ecommerce is flourishing. And though B2B buyers are gravitating to ecommerce for some of the same reasons as consumers — like convenience, speed, breadth of choices, and price comparison — they have different needs.
This ebook will look at what a recent survey of B2B buyers and sellers says about the latest trends in B2B ecommerce. It will answer these key questions:
- Why is ecommerce growing in B2B?
- How is Amazon Business shaking things up?
- Will GenAI replace search? (Spoiler alert: no.)
- What does the B2B buying journey look like today?
- Where do vendors fall short?
- What’s reassured the former hesitancy around purchasing high-ticket items online
- Should you go all in on just physical, or just digital? Pros and cons of each
- Understand not just where buyers start their research, but also where they click that “Purchase” button
For 17+ years, our customers have trusted us with their growth
