B2B Ecommerce Trends:

Buyers Want B2C Experiences

Wanting to direct their own journeys, B2B buyers and buying teams won’t tolerate vendors that cannot provide a good ecommerce experience. Here’s what you need to consider.

Why a B2C-like Experience Matters in B2B Ecommerce

  • 70%
    of B2B buyers prefer buying from a website than from a sales rep Forrester & B2BecNews
  • 67%
    of B2B buyers prefer not to interact with a sales rep at all Forrester
  • 1/3
    B2B buyers frequently experience searches that return poor results Digital Commerce 360

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