B2B Ecommerce Trends:
Buyers Want B2C Experiences
Wanting to direct their own journeys, B2B buyers and buying teams won’t tolerate vendors that cannot provide a good ecommerce experience. Here’s what you need to consider.
What You'll Learn:
- How digital natives are redefining the B2B space
- Why Amazon is a threat to your business
- Key information buyers want – before they even talk to you
- Must-have search capabilities for any B2B website
Why a B2C-like Experience Matters in B2B Ecommerce
- 70% of B2B buyers prefer buying from a website than from a sales rep Forrester & B2BecNews
- 67% of B2B buyers prefer not to interact with a sales rep at all Forrester
- 1/3 B2B buyers frequently experience searches that return poor results Digital Commerce 360