B2B Ecommerce Trends:

Buyers Want B2C Experiences

Wanting to direct their own journeys, B2B buyers and buying teams won’t tolerate vendors that cannot provide a good ecommerce experience. Here’s what you need to consider.
cover_b2b_ecommerce_trends_ebook

What You'll Learn:

  • How digital natives are redefining the B2B space
  • Why Amazon is a threat to your business 
  • Key information buyers want – before they even talk to you
  • Must-have search capabilities for any B2B website
carousel_1_b2b-ebook
carousel_2_b2b-ebook
carousel_3_b2b-ebook

Why a B2C-like Experience Matters in B2B Ecommerce

  • 70% of B2B buyers prefer buying from a website than from a sales rep Forrester & B2BecNews
  • 67% of B2B buyers prefer not to interact with a sales rep at all Forrester
  • 1/3 B2B buyers frequently experience searches that return poor results Digital Commerce 360

Access the 2020 Trend Report for B2B Ecommerce

Get the ebook

Download the eBook

Thank you