Hi, everyone. My name is Garrett Grant. I am VP of client services at Valier. Valier is an integrated full service digital agency in Summerville, Massachusetts. Hi. I'm Adam Small here. I'm Marklin and Technology Officer per the Urban Land Institute, where the oldest and largest global network of real estate experts and professionals Our forty five thousand members are from eighty two countries. And together, they shape the future of the building environment. And so Valier and the Urban Land Institute partnered together, to launch the knowledge finder, in November of twenty nineteen. And that is, it's an information resource for you a lot member. And and Coveo has played a pivotal role in the tool success, and we're here to talk with you a little bit about how that worked. Division for the knowledge finder actually aims to be the global resource of all real estate development and financing trends and best practices. Information that's actionable that improves decision making and outcomes and helps our members succeed anytime anywhere. We launched it in November twenty nineteen. We made a lot of incremental improvement since then, including personalization, marketing automation, and local lingual. So since search was such a foundational part of the intended experience, we we really needed we really needed a an AI powered search experience to be able to meet the expectations of UI's users. And so Forrester and Gartner have have positioned Coveo as a leader in in both I'm gonna search an insight engines. And we really wanted the best there, and that's that's where Kadeo became our choice. So the knowledge finder is, while it has exploratory experience, it really is search engine forward. The the premise there was to to provide information that members are seeking anytime anywhere in the most effective and efficient way For us, user experience means a lot. We are, our members, and the search a knowledge finder was integral to the user experience. We wanted to make sure that it was predictive. We wanted to make sure that it was easy to use. Wanted to make sure that they were able to find what they're looking for from a myriad of different sources, content types, and types of information that we that we have in the in the platform. The content for us is multifaceted. It's layered. And if we wanted to make sure that people can really find it anytime anywhere, ultimate vision is really to become the Lexus nexus of real estate industry. The the power of these Coveo and the search engine here is not just on the user front, from the usability and experience perspective. It also for us as an organization from a strategic perspective. We're able to gain insights from the data and analytics and reporting into what actually resonates with the with our membership, what kind of content they like, what kind of content they looking for and are not finding, which will drive the decision making for us for future program of work, content development, curation, and so on. And there's been quantitative, learning to to back this up to as as we mentioned, the the user experience and and and creating making this this content easy to access for you. Elias members was was a pivotal part of of the strategy here. And from the data that we found in Kavea thus far, it really has backed that up and and and proven to be a success. Time after search, on the site is up fifteen percent in the most recent quarter. And unique searches have actually doubled, also in that most recent course. So, the the search experience, the AI powered search experience has, has has really impacted the engagement that we're seeing on the knowledge finder. One of the biggest lessons learned from this project was how powerful the network effect really is. The more content we added, the more content types we've added, the more languages we're adding to the platform, the more powerful and more useful and more relevant, the all platform is for all our members. They the member in Germany gets to experience the content from Japan from Japan and the other way around. That is incredibly powerful. And for us, it's a tremendous distinction of our brand promise to be a global organization with global value delivery.
