Individualizing and personalizing experiences for each and every online visitor is critical to MAC Cosmetics ecommerce strategy
Loyalty, lifetime value and brand love are key drivers for the MAC Cosmetics ecommerce team as they center their strategy around each and every aspect of the user journey. Coveo-Qubit’s technology can scale to millions of visitors each year and enables MAC Cosmetics to fulfill the expectations of its discerning customers and remain an approachable brand.
