At a glance

  • 1984 Founded
  • Available in 105 countries around the world
  • Over 50 collections each year

Individualizing and personalizing experiences for each and every online visitor is critical to MAC Cosmetics ecommerce strategy

Loyalty, lifetime value and brand love are key drivers for the MAC Cosmetics ecommerce team as they center their strategy around each and every aspect of the user journey. Coveo-Qubit’s technology can scale to millions of visitors each year and enables MAC Cosmetics to fulfill the expectations of its discerning customers and remain an approachable brand.

MAC Cosmetics is a brand synonymous with the best, and therefore, we need best-in-breed technology to support us. Coveo-Qubit is a technology which consistently can deliver against the strategies of the business with individualized and relevant experiences for every onsite visitor.

Sara-Lou Roberts
Online Manager UK & Ireland

Uncover some of the strategies to provide your customers with an amazing online shopping experience

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