CeX use personalization to build visitor journeys that create customer lifetime value

At a glance

  • 1992 Founded
  • 10 domains
  • 500+ Stores worldwide

Personalization is critical to CeXs ecommerce strategy

The ecommerce team have been building customer-centricity throughout the online visitor journey and on 10 global domains. To be able to understand their customers at scale they use Coveo to power experiences and personalizations including product recommendations, social proof, abandonment recovery, visitor pulse as well as many more.

Our customers have high expectations and they want personalized experiences. CeX has to ensure that each and every time they visit, they have tailored and relevant messages shown to them. With Coveo, we’re able to curate experiences around the individual no matter the channel or point in the customer journey they are in.

Jon Cronin
Brand & Communications Manager

Uncover how your business can use personalization strategies to deliver seamless 1:1 experiences at scale

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