With thousands of products and new visitors to the site each day, BiGDUG embraces the power of AI-driven personalization to create memorable experiences for every customer. Using Coveo’s AI customer journey tools, the company boosted customer engagement, beginning with the homepage, before expanding to drop-down categories and product detail pages, too.
This proven approach to customer journey mapping not only created an exceptional customer experience, it made things easier for BiGDUG’s ecommerce teams. They were able to focus resources on the things that were most important, like updating 1:1 customer engagement points and keeping an eye on product promotions across the website.