The Secret to Data-Driven Self-Service Success
Duration: 42 minHow do you know if your customers are being successful on your self-service site? That’s the challenge support leaders are faced with when they attempt to understand knowledge usage, drive case deflection, improve experiences, and measure the ROI of their self-service programs. With many disparate systems in place, getting one consolidated view of what customers are looking for, and finding (or not finding) has been nearly impossible. Most common approaches involve a high degree of triangulation and assumptions - which doesn’t necessarily instill confidence in support leaders’ ability to report strong metrics.
Watch this webinar replay with TSIA to learn why search usage analytics is the only way to get a clear vision of your self-service journeys, content consumption and positive outcomes. We’ll share best practices on how to leverage them to:
- Understand the behavior and success of your users
- Track the performance of your content and identify gaps
- Leverage AI to learn from your crowds at scale
- Accurately measure success and quantify the impact