On-Demand Webinar

How Milwaukee Tool is delivering a compelling customer journey

Duration: 25 minutes

Mark Floisand

SVP, Product & Industry Marketing

Mark Floisand is a Senior Vice President, Product & Industry Marketing at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.

Milwaukee Tool aims to use personalized content to drive consumer engagement and conversion through digital experiences.

See how they are making progress towards that vision with Sitecore & Coveo by:

  • Using a Sitecore powered community to create engagement
  • Delivering a compelling product catalog through AI-powered search & recommendations
  • Capturing trade intel to drive their content strategy & delivery - Investing in analytics to gain visibility into the entire conversion journey funnel