Creating Intimate Digital Shopping Experiences that Scale and Convert

11 AM ET / 8 AM PT | 45 minutes

Presented By:

Artie Sharpe

Technology Manager

Hearts on Fire

David Kovner

EVP Client Services

Verndale

Sheerine Reid

Director Product Marketing at Coveo

At some of the most special life milestones, Hearts on Fire is there to source beautiful diamonds for their customers. They set out to take what has traditionally been a 1-on-1 intimate shopping experience and deliver it digitally - all while meeting the expectations of their customers and upholding their brand promise.

In this session, we’ll explore how Hearts on Fire utilized AI-powered technologies with help from their partner, Verndale, to solve for the needs of both their B2C and B2B customers. We will hear how they managed to balance their technical, aesthetic and user experience in order to educate and engage customers in their online shopping experience.

Join us for this 45-minute session and learn how Hearts on Fire:

  • Improved findability and merchandising of a complex product catalogue
  • Delivered a beautiful user experience while meeting deeply technical requirements 
  • Drove results with a single platform to manage both their public site and logged in portal experience

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