Creating a data-driven content strategy with search usage analytics

Duration: 51 min

Content is king; how often have we, as marketers, heard this expression? And to ensure fresh, engaging and relevant content, we spend countless hours trying to guess what content our customers want to see, building it, and then trying to examine downstream activities to get a hint of whether or not we got it right. Sound familiar?

But what if there was a better way? What if we could let our customers and prospects tell us what content they find most useful, and then automatically serve it up to them? And more importantly, what if we could analyze their journeys on our websites to understand exactly what content they're looking for but can't find, so that we can focus our collective marketing energy on creating exactly what they want. On top of it all, we can measure how valuable or successful our content is.

Join us to learn more about how Coveo's machine learning and usage analytics can make your Sitecore powered website even more responsive by helping you serve up relevant content every time.

Presented by:

  • Mark Floisand

    CMO

    Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

    Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.