Building Intelligent Websites with Sitecore and Coveo

Duration: 58 min

Fishtank Consulting set on a journey to reimagine the digital customer experience on Enbridge.com using intelligent search to personalize content to each visitor. Instead of boring lists in page after page of generic results, rich, visual tiles deliver content based on the visitors’ context and online behavior. Search powers the most popular features on the site, from the Q&A portal to investor documents, to bring relevance and personalization to every interaction.

Watch this webinar replay to learn the best practices from the Enbridge.com website project, and discover how you can start creating personalized user experiences with AI-powered search on your Sitecore website. You’ll learn how to:

  • Use search as a strategic tool to achieve website KPIs
  • Leverage the behavior of all of your site visitors with machine learning and usage-driven analytics
  • Engage more visitors with predictive content and a consumer-like search experience.

Presented by:

  • Mark Floisand
    Mark Floisand

    CMO

    Mark Floisand is Chief Marketing Officer at Coveo. He has over 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo. Mark was most recently with Sitecore, a Coveo technology partner, where he led product marketing.

    Mark holds a Bachelor of Commerce degree from the University of the Witwatersrand, South Africa; and an MBA from the University of Durham in the UK.

  • Dan Cruickshank
    Dan Cruickshank

    President, Fishtank Consulting