Report
The Website Search Readiness Crisis: When “Good Enough” Search Meets AI-Era Expectations
This report draws on insights from 213 B2B decision-makers across IT, digital experience, and marketing. It exposes the gap between what organizations claim about their search quality and what's actually happening. The stakes are high: they're building their AI strategy on top of it.
- Expensive mediocrity. The hidden cost of "good enough" search that requires constant manual tuning.
- Confidently wrong. What happens when sophisticated AI capabilities meet fragile search infrastructure.
- The connective tissue problem. Why your search infrastructure is the make-or-break layer between existing platforms and AI innovation.
- The industry readiness divide. How budget constraints, compliance requirements, and legacy technology create vastly different AI deployment challenges across healthcare, financial services, manufacturing, and tech.
- The real cost of workarounds. What the data reveals about the manual effort organizations are pouring into search maintenance, and why that effort won't scale when AI enters the picture.
- Benchmark your search maturity. A practical assessment to measure where your website search stands today—and identify gaps before AI exposes them.
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