Report
2022 Holiday Shopping Report
Is your ecommerce platform ready for the holiday season? In this report, you'll find surprising holiday insights — based on a survey of 4,000 UK and US consumers — that will help you get a pulse on their shopping habits and prepare your brand to meet their needs.
Take a peek at some of the data insights:
- Consumer spending isn’t slowing down, despite economic concerns. According to our holiday insights, 86% of consumers say that their holiday spending will be the same or more than last year.
- Retailers need to accommodate different consumer behavior across 5 generations. However, Gen Z consumers are showing interesting shopping habits your ecommerce platform should prepare for.
- Having multiple retail touchpoints will give you a great advantage. In our survey, 54% of shoppers said they’re likely to look at a product online and buy it in store, and 53% are likely to look at a product at store and buy it online.
According to our holiday shopping report, there’s a rosy outlook for this season’s spending. Make sure your brand is ready to deliver a great online shopping experience. Here are some of the tips we share in this report:
- Ensure your ecommerce website leverages available store inventory and profit margin data. Surplus inventory you need to move? Follow this savvy tip (Page 5).
- Guide shoppers through their holiday purchases by showing them the products available at their local store. Additionally, boost the average order value (AOV) by following this tip (Page 8).
- Holiday shopping has often been about the sales — but there are other motivating factors beyond discounts. Our best advice, don’t give away if you don’t need to. Discover what shoppers really care about (Page 9).
Get a pulse on consumer sentiment for this holiday season, and create a delightful online shopping experience that drives profits!
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