Customer Effort Is at an All-Time High — Is Search the Key?

As businesses grapple with a cost-of-living crisis that reshapes consumer priorities, digital experiences are facing unprecedented scrutiny. Customers demand more value and relevance from every interaction while abiding zero friction. In the fifth iteration of the Customer Experience (CX) Relevance Report, we explore the trends like the transformative power of generative AI and its impact on the digital journey.

Based on a survey of 4,000 adults across the U.S. and UK, this report delivers fresh insights into the evolving end to end customer journey as well as actionable best practices to keep prospects and customers engaged and converting.