Serving Humans and Machines: an Exclusive Roundtable Dinner

How corporate digital teams can build trust, authority, and useful experiences in the AI search age.

The corporate website has always had a job to do for people. Now, it has another audience to think about: AI.

Join digital leaders from Bowen Craggs and Coveo for an intimate roundtable dinner where we’ll share new research, practical examples, and a few things we think digital teams should be thinking about now.

Our discussion will focus on three questions:

• How do you become the source AI trusts?

  As AI platforms increasingly shape how people discover information about companies, your own digital presence needs to be clear, authoritative and easy to draw from.

• How do you make your expertise stand out?

  In a world filled with generic AI-generated content, distinctive points of view, expert voices and credible evidence can become even more valuable.

• What gives people a reason to come to your site?

  When AI can answer more questions before someone ever reaches your website, the experience waiting on the other side of the click matters more. We’ll look at how leading organizations are turning their sites into useful, engaging knowledge hubs.

We’ll keep the format simple: a short presentation with practical examples, followed by an open discussion with peers.

Come with your questions, your frustrations, and your point of view. Leave with a few ideas you can actually take back to your team.