Masterclass

Designing Agentic Commerce: The Five Capabilities That Matter

Shoppers are getting used to AI experiences that understand what they want, guide their decisions, and make discovery effortless. Now they expect the same from your ecommerce site. In this masterclass, AI and commerce experts will unpack the five capabilities that power production-ready agentic commerce, with live demos, practical guidance, and a clear framework for assessing your organization’s readiness.


Sep 10, 2026
11:00 am

What happens when shoppers expect your digital storefront to understand them as well as ChatGPT does?

AI is changing how people discover, compare, and buy products. As more shoppers turn to ChatGPT, Perplexity, and Google’s AI experiences for guidance, they’re beginning to expect the same kind of conversational help throughout their shopping journey.

What it takes to get agentic commerce right

Our experts will cover how to:
  • Design conversational shopping journeys that feel natural and helpful
  • Give AI the right data, context, and guardrails
  • Balance intelligent automation with merchandiser control
  • Evaluate whether your organization is ready to move from experimentation to production

You’ll leave with a practical way to assess your current approach and identify the capabilities that matter most.

Get informed by AI experts

Olivier Tetu
Product Lead, Coveo
Elias Chawki
Product Manager, Coveo