External Event
When AI Agents become your buyers
Jun 16, 2026
AI agents are already changing how B2B buyers research and evaluate products, often before they ever land on a vendor website.
AI agents are already changing how B2B buyers research and evaluate products, often before they ever land on a vendor website.
That shift is quietly redefining what “good” looks like in B2B commerce: relevance, timing, and personalisation now start much earlier in the buying journey.
Join Steve Farr (Experian) and Juliette Meugniot (Coveo) as they explore how leading B2B organisations are adapting to this shift, and what it means for discovery, data and digital commerce at scale.
The session will explore:
- How AI agents are reshaping B2B buying behaviour
- Why traditional search and discovery models are starting to fall short
- How intelligent discovery improves relevance across complex catalogues
- What it takes to support agent-led and self-service buying in practice
