The Ultimate Guide to Site Search User Experience
Surfacing relevant search results is just beginning. A truly intelligent search experience adds intent-rich elements to your data trail. In this guide, discover 8 ways to leverage site search in creating personalized journeys and generating conversions.By examining real-life examples, this guide explores:
- Why search is part of an advanced conversion strategy
- Simple tweaks in search design and functionality to boost conversions and average order value
- How to leverage search queries to develop a more data-driven approach to content
- Proven methods for guiding users through dynamic, content-rich experiences that leading brands are using
Did you know?
Search users are 5 times more likely to convert
This means that delivering seamless, intelligent, and intuitive search experiences can have a major impact on your conversion rate. But that’s not all: 3 out of 10 people perform a search while visiting a website, proving that it’s all the more crucial to ensure your search experience meets their needs – and your business objectives.